Carl Edwards heads back to the NASCAR TV booth

  

   From ESPN:

    After a two-race initiation last year, NASCAR Sprint Cup Series driver Carl Edwards will return to the ESPN broadcast booth as an analyst for the next three races in the NASCAR Nationwide Series.

    Edwards will join lap-by-lap announcer Allen Bestwick and analyst Andy Petree in the booth to call the 300-mile race at Texas Motor Speedway on Friday night, April 12, at 8 p.m. ET on ESPN2. The race will be the first after a two week break in the schedule for the NASCAR Nationwide Series.

    Edwards also will call races at Richmond International Raceway on Friday night, April 26 (7 p.m. on ESPNEWS) and at Talladega Superspeedway on Saturday, May 4 (2:30 p.m. on ESPN). In each case, Edwards will compete in the next day’s NASCAR Sprint Cup race at the same track.

    “I truly appreciate the opportunity to be a part of the ESPN team and their Nationwide Series broadcasts again this season,” said Edwards. “Allen, Andy and the whole ESPN team really helped me get a better feel of what goes on in the booth last season.”

    The Columbia, Mo., native made his debut in the ESPN booth last year, calling Nationwide Series races at Darlington Raceway and Kentucky Speedway. Moving to the booth was a progression in broadcasting for Edwards, who had been doing post-race analysis for ESPN SportsCenter during ESPN’s portion of the NASCAR Sprint Cup schedule the previous two seasons.

Interesting what DIDN'T happen in Sunday's NASCAR race at Martinsville

   A cursory glance of much of what was written leading up to Sunday's NASCAR Sprint Cup race at Martinsville, likely led race fans to expect to see several plots unfold during the race.

   But, here's what DIDN'T happen:
   
   - The 42 other drivers in Sunday's field did not gang up and knock Joey Logano around the track like a pinpall machine to exact revenge for Denny Hamlin's injury of two weeks ago.
  
   - Tony Stewart did not drive out of line on the pace laps and plant Logano in the wall for blocking in the previous race. In fact - gasp - Logano and Stewart passed each other several times in the race without making any contact whatsoever.
  
   - Jeff Gordon and Clint Bowyer didn't wreck each other every other lap to continue their "feud." In fact - gasp - the two sat together cordially in the media center after the race and discussed Sunday's outcome without the need to call security personnel.

    So, what DID happen?
   
   One of the sport's best drivers, who is a member of one of its best organizations, drove a heck of a race with a fast car to claim a win.

    In other words, racing happened.
   
   After all, that is what this is about.

NASCAR driver Denny Hamlin talks about his day not in the car

 

  Following Sunday’s NASCAR Sprint Cup Series race at Martinsville, sidelined driver Denny Hamlin shared with Bob Dillner on NASCAR Victory Lane the struggles he faced watching substitute driver Mark Martin drive his No. 11 Joe Gibbs Racing Toyota in the race.

    Following are Hamlin’s comments to Speed TV:

    Q: How tough was it to watch Mark Martin drive your race car?
    Hamlin: “It was tough for me. It was easy for Jimmie (Johnson, winner). I told him he got a layup this time – it ain’t going to be that easy when we come back in the fall. But I’m proud of the effort that Mark Martin did. He is a guy that has been around longer than any driver in our sport but he wants to be treated like a rookie. He wants constant information all the time, and I just tried to do the best I could to give him the information when he needed it. Just proud to get a top 10 with Mark here. I think he did an amazing job and kept us going in the owners’ points like we needed to.”

    Q: What was the most difficult part for you today?
    Hamlin: “The start of the race was nothing like I thought it was. I thought I was over it before I even got to the race track and thought that (I was) emotionally tough enough to get through it, but the start of the race absolutely killed me. That was very, very tough to watch. So I didn’t realize the physical toll that coming out here all three days was going to take on me, so I might back off a little bit in the future … come for one or two days to keep from rusting out. But I just want to get on the race track as soon as I possibly can, and I’m going to do everything I can to do that.”

Could Sunday's NASCAR race at Martinsville Speedway be the best ever?

  

   Could Sunday's STP 500 Sprint Cup Series race at Martinsville Speedway be the best ever?
   Several people think so, in large part because of the fall-off seen on the Goodyear tires used this weekend at the track.

   Matt Crafton, who finished second in Saturday's Truck race, thinks the tires will play a prominent role in the outcome on Sunday.

   "It's going to be one of the best races at Martinsville, without a doubt, that you've seen in a long time here. In my first run, I think I ran a little bit too hard. I was definitely too loose and I should have known better," he said. "The truck went away. I had cords showing on both rear tires after the first run.

   "After that, we got it a lot better. The track doesn't put down any rubber. Usually when you come here, it puts down rubber as the race goes on and (tire wear) doesn't play into it as much. Rubber didn't lay down and it definitely put it back in the driver's hands. You can't abuse the tires."

   Asked if he thought some Cup drivers would be surprised at how the tires perform at the beginning of Sunday's race, Crafton said: "Absolutely."

   Cup driver David Ragan noticed the change and while watching Saturday's race posted the following message to his Twitter account:

   "Cars are fast at @MartinsvilleSwy and tires wearing like crazy. Times seem to really fall off. Should be one for the ages tomorrow."

Joey Logano is not going to change the way he drives

Part of NASCAR driver Joey Logano's question and answer session behind his hauler Friday at Martinsville Speedway:

Q: Do you think you have to change the way you drive? Logano: “No, I’m not going to change the way I drive. I don’t feel like I do anything that’s really disrespectful to other drivers out there. I race really hard. I’m fine with being known as a hard racer. That’s OK with me.”

Q: Denny said you needed more patience. Do you agree? Logano: “Everyone has their opinion. I feel like I have plenty of patience behind the wheel. I feel that I have enough racing experience and enough racing savvy to know when to hold ‘em and know when to fold ‘em.”

Q: Mark Martin said you're not a guy who goes out looking for trouble. How have you dealt with this? Logano: “I don’t look for trouble, but I’m also not here to get walked on either. There’s a fine line of how you’re going to earn that respect. There are certain ways to handle every situation. I’m not a guy that’s going to look for trouble, but I’m also the guy that’s not going to get walked on.”

Q: Do you think you're trying too hard to prove yourself? Logano: "No, I don’t feel like I need to prove myself. I want to go out and win races. If that’s proving yourself, OK then that’s what it is, but I’m out here to win races just like everyone else is and I’m going to race hard to do that.”

Elliott Sadler to run three Sprint Cup races this season for JGR

From Joe Gibbs Racing:

New Alert™ Energy Caffeine Gum Joins Joe Gibbs Racing and Driver Elliott Sadler

Sadler Gets Behind the Wheel of No. 81 Alert Energy Camry for Three NASCAR Sprint Cup Races in 2013

CHICAGO, April 5, 2013 — Wrigley’s new Alert Energy Caffeine Gum will make its NASCAR Sprint Cup Series debut with Joe Gibbs Racing and driver Elliott Sadler on April 21 at Kansas Speedway in Kansas City, Kan. Sadler will pilot the No. 81 Alert Energy Camry there and at Talladega (Ala.) Superspeedway (May 5 and Oct. 20) for a total of three races during the 2013 race season.

The No. 81 Alert Energy Camry joins an all-star lineup of Mars, Inc. and Wrigley sponsors at Joe Gibbs Racing including Doublemint^® gum, M&M’S® and SNICKERS® throughout the 2013 season.

“Wrigley and Mars are proud to continue our partnership with Joe Gibbs Racing and look forward to working with veteran driver Elliott Sadler,” said Tim Conlin, a senior brand manager at the Wrigley Co., a subsidiary of Mars, Inc. “And we’re especially excited to give NASCAR fans the chance to be among some of the first people to see and try Alert Energy.”

“I’m really looking forward to representing Alert Energy in the Sprint Cup Series,” said Elliott Sadler, driver of the No. 81 Camry. “I’ve been lucky to have a long history with Mars, Inc. and am very excited about working with them again in launching this new product. After trying it, I’m a big fan of Alert Energy gum. With my busy schedule, it helps keep me going from one thing to the next – so it’s a perfect match.”

Alert Energy is a new energy product available for adults 25-49 that lets people control the amount of caff­eine they want on-the-go. Alert will be available nationwide starting in April.

NASCAR wins big from Jeff Gordon's Pepsi viral video

 
  Interesting analysis in this article from Business 2 Community on how Pepsi’s positive sentiment on social media increased exponentially after a video showing NASCAR driver Jeff Gordon pranking a car salesman went viral with over 32.1 million views on the Pepsi YouTube channel alone.

    The video is a Pepsi Max advertisement featuring a celebrity in disguise, this time starring Gordon.

   Read the whole article here.