In 2012, NASCAR partnered with social media juggernaut Twitter, solidifying an upward trend that has seen Twitter explode across the NASCAR scene over the past two seasons. That partnership has led to the hashtag #NASCAR rating as the number two highest trending sports topics of 2012.
Read more here: http://thespeedzine.com/2012/12/17/nascar-number-two-sports-trend-on-twitter-in-2012/
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